For a homegrown, personalized touch! Brown Kraft paper is light brown with natural fibers and subtle visible flecks lending it a natural, organic look and feel. The uncoated smooth finish provides excellent print quality, while the colored stock adds warmth and a rustic appeal to images. Optional white ink can be applied in specific areas or all over giving you the flexibility to add contrast and brighten images. Brown Kraft is 100% recycled with a minimum of 30% post-consumer waste content.
Please be aware that recycled and colored stocks may have slight color variation due to the materials used to manufacture the paper. The flecks in the paper will also vary from sheet to sheet and press run to press run.
Brown Kraft has the option to add white ink as an overprint. The white will be a base for the CMYK providing a bright white surface which will allow for vibrant, crisp color. Areas without white ink will appear darker due to the color of the stock. Similar to Spot UV masks, White Mask files are separate from your artwork files. Black in the White Mask file indicates where white ink will be printed. Make sure to create your mask file the same size as your artwork file. This will prevent alignment issues during printing.
Note: White Masks must be made in vector format and be saved as EPS or PDF. You may use gradients in the white ink mask file. Please be aware that anything less than 100%K will be transparent and allow the brown stock to show through.
Use vector paths/shapes to create black color areas that will indicate where the white ink base will go. The rest of the areas will show the Brown Kraft stock.
Remember the following when creating a white mask for your white ink base:
White ink base will be printed behind any color that’s in your Artwork Layer.
Areas with color but without a White Mask will be printed with color directly on the material.
Areas with color and a White Mask will be printed as opaque or solid color.
Areas with a White Mask and no color will be printed as white.
Make your message attention-grabbing and portable.
Compact & powerful
Rack cards are a classic and convenient way to promote your business or list service prices and menu items. You can easily place them in high-visibility areas, from hotel lobbies and retail shelves to reception desks and countertops. And when you highlight what your offer or what you can do, it can help increase foot traffic to your location. Their size makes them easy for people to grab and keep your contact details on hand.
Simple & attention-grabbing
Whether you’re a salon promoting a special deal or a design company showing off your work, custom rack cards are a blank canvas for your needs. With plenty of design options – including bright images, color blocks, QR codes and standout fonts – we can help you create a custom design to stand out from other rack cards on a display.
Frequently Asked Questions
Do you have rack cards design tips?
(1) Yes – here are a few things to keep in mind as you design.
(2) Keep the front side simple. Include an enticing headline and tagline, but don’t overwhelm readers with too much text.
(3) Define your target audience. Tell customers how your product or service can help them. Add benefits. It’s good practice to use the back side of your rack cards to communicate some of the key benefits you offer.
(3) Use inspirational imagery. An attractive, relevant photo will help your rack card stand out and convey the benefits of your product or service.
(4) Tell readers what to do next. This is your call to action and it’s an essential element of any rack card. Whether it’s calling for a quote or visiting your website, make sure readers know how to connect with you.
