For a homegrown, personalized touch! Brown Kraft paper is light brown with natural fibers and subtle visible flecks lending it a natural, organic look and feel. The uncoated smooth finish provides excellent print quality, while the colored stock adds warmth and a rustic appeal to images. Optional white ink can be applied in specific areas or all over giving you the flexibility to add contrast and brighten images. Brown Kraft is 100% recycled with a minimum of 30% post-consumer waste content.
Please be aware that recycled and colored stocks may have slight color variation due to the materials used to manufacture the paper. The flecks in the paper will also vary from sheet to sheet and press run to press run.
Brown Kraft has the option to add white ink as an overprint. The white will be a base for the CMYK providing a bright white surface which will allow for vibrant, crisp color. Areas without white ink will appear darker due to the color of the stock. Similar to Spot UV masks, White Mask files are separate from your artwork files. Black in the White Mask file indicates where white ink will be printed. Make sure to create your mask file the same size as your artwork file. This will prevent alignment issues during printing.
Note: White Masks must be made in vector format and be saved as EPS or PDF. You may use gradients in the white ink mask file. Please be aware that anything less than 100%K will be transparent and allow the brown stock to show through.
Use vector paths/shapes to create black color areas that will indicate where the white ink base will go. The rest of the areas will show the Brown Kraft stock.
Remember the following when creating a white mask for your white ink base:
White ink base will be printed behind any color that’s in your Artwork Layer.
Areas with color but without a White Mask will be printed with color directly on the material.
Areas with color and a White Mask will be printed as opaque or solid color.
Areas with a White Mask and no color will be printed as white.
Get your message out with custom postcards.
Versatile & efficient
When it comes to marketing your small business, a little custom postcard can go a long way. This handy item can be used in so many ways – from direct mail campaigns to invites, giveaways and more. Whether you’re hosting a special event or advertising your online store, give customers and prospects all your information on one convenient, portable postcard.
Simple & attention-grabbing
A go-to advertising tool, business postcards are a popular way to add a personalized, professional touch. Our postcards are made from FSC® certified paper, and we offer a variety of customizable options. Choose the paper stock, thickness, corners and size that will make your postcard a delight for recipients to receive. Plus, we offer postcard mailing services if you’re looking for a quick and affordable way to send postcards to your contact list.
Easy to design
Ready to start designing? Begin by exploring our assortment of fully customizable templates, including options for specific industries or events. (Have your own design ready to go? Use our design upload option.) Once you’ve found a favorite design, make it yours by adding all your key information and selecting the options that work best for you. We’ll take care of the rest, and your postcards will arrive looking crisp, polished and ready to get to work.
Frequently Asked Questions
Do I have to send postcards to people? Are there other ideas for how I can use them?
The beauty of a well-designed postcard is that you can use it in a wide variety of ways. Some popular approaches include coupons, street marketing handouts and more.
Do you have postcard design tips for postcard printing?
Yes – here are a few things to keep in mind as you design.
(1) Keep your design simple. Always remember that postcards are small, so a lot of complicated information can overwhelm its recipient. Identify the top few things you want a customer to know, and then focus on those points. Including a strong call to action – a website URL, phone number or address – gives people a way to learn more once they’ve become interested in what you have to say.
(2) Stand out with photography or a logo. Odds are good that your business postcards will be competing for attention with other promotional pieces – in a letterbox, on a notice board or even in your business. Bold colors, a high-quality image or your logo can help your postcard get noticed.
(3) Create a consistent look. It’s easy to use your font choice, logo and colors to create a matching business look across other marketing products, like business cards, signage and more. With a few matching products, you’re well on your way to establishing a recognizable, professional brand.
