How do I set-up artwork for Brown Kraft cards with white ink? Brown Kraft has the option to add white ink as an overprint.
The white will be a base for the CMYK providing a bright white surface which will allow for vibrant, crisp color. Areas without white
ink will appear darker due to the color of the stock. Similar to Spot UV masks, White Mask files are separate from your artwork files.
Black in the White Mask file indicates where white ink will be printed. Make sure to create your mask file the same size as your artwork
file. This will prevent alignment issues during printing.
Note: White Masks must be made in vector format and be saved as EPS or PDF. You may use gradients in the white ink mask file. Please
be aware that anything less than 100%K will be transparent and allow the brown stock to show through.
Use vector paths/shapes to create black color areas that will indicate where the white ink base will go. The rest of the areas will
show the Brown Kraft stock.
Remember the following when creating a white mask for your white ink base:
White ink base will be printed behind any color that’s in your Artwork Layer.
Areas with color but without a White Mask will be printed with color directly on the material.
Areas with color and a White Mask will be printed as opaque or solid color.
Areas with a White Mask and no color will be printed as white.
